Keynote: AI Won’t Fix a Human Problem: The Conversations That Make Technology Work
AI Won’t Fix a Human Problem: The Conversations That Make Technology Work
Presentation by JC Quintana
A dangerous trend is sweeping across industries: the rush to implement artificial intelligence (AI) without considering the human side of adoption. Leaders, under pressure to “get ahead,” often overlook the expectations, fears, and resistance of the very people the technology is meant to empower. The result? Brilliant AI strategies that stumble—not because of bad algorithms, but because of misaligned human expectations.
In this candid and thought-provoking keynote, JC shines a light on what’s really holding AI adoption back. With humor, insight, and practical examples, he reveals how unspoken fears and unclear expectations quietly derail even the best AI initiatives. Then, he shows how to turn those conversations around—so people stop fearing AI and start partnering with it.
When leaders learn to talk about AI in human terms, they unlock adoption that’s confident, sustainable, and aligned with business goals.
By the end of your time with JC, you’ll learn how to:
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Engage employees, leaders, and stakeholders in conversations that surface real expectations about AI.
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Anticipate and address the psychological barriers that sabotage AI adoption.
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Design expectation-focused conversations that increase trust, confidence, and long-term success.
Learning objectives:
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Uncover the 3 myths you’ve been sold about AI adoption.
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Discover the 5 expectations essential to aligning AI with human and business goals.
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Learn the #1 reason AI initiatives fail—and how to prevent it through psychology-driven conversations.
Audiences
Technology and Innovation Leaders
For those leading AI or digital transformation initiatives, this session offers a fresh and human-centered approach to adoption. You’ll learn how expectation-focused conversations can reduce resistance, uncover real user needs, and ensure your AI initiatives create measurable business impact—not just tech implementations.
Cross-Functional Business Teams
If you're in sales, service, operations, marketing, or HR and navigating how AI is being introduced into your workflow, this keynote will help you find your voice. Learn how to shape the right conversations so that AI works with you, not against you—and contributes to better collaboration, clarity, and outcomes.
Change Agents, Designers, and AI Advocates
This session is essential for professionals committed to ethical innovation, inclusive design, and successful tech adoption. You’ll walk away with a framework for expectation alignment that ensures AI serves real people, solves real problems, and earns real trust across your organization.
Empowering Global Organizations
30
Years of Experience
200
Keynotes
25
Countries
15
Industries
ABOUT
JC Quintana
Fifteen years ago, I made a startling discovery: more often than not, customers, employees, and partners leave companies because their expectations about people, processes, or technology were never properly discussed.
This realization hit home for me. I reflected on my own experiences as an entrepreneur and executive leader. I've seen firsthand the devastating impact of misaligned expectations—losing valuable clients and talented team members, or watching good technology go to waste because we lacked a meaningful way to discuss expectations regarding outcomes, behavior, or adoption.
Today, I'm passionate about helping businesses avoid this pitfall. I believe that by harnessing the power of expectation conversations, we can create better opportunities to discuss profitable, meaningful, and realistic outcomes. No matter the industry or audience, misaligned expectations hinder great people, initiatives, and innovation from achieving their full potential.
